When I started my entrepreneur journey, I was totally overwhelmed. There were so many things to learn and do, I didn’t know where to start.  After a few online courses and unsuccessful website design experiments, I felt lost and defeated quickly because it “didn’t work”.  I exerted a lot of effort, and there wasn’t a payoff.

 I didn't really understand how all of the different business pieces were connected. In fact, I didn't even know what all of the different pieces were or the skills I’d need.  I needed a 50,000 foot view to understand the “lay of the land” so I could make sense of it all.  That’s where a Sales Funnel and fulfillment map came in.  

Having a high-level sales funnel is the backbone of your business.  It's what gives it all of the structure. You can see how all the efforts fit together to create a calm, planned, predictable business. You'll know exactly what to do, how to do it  and ensure your business is sustainable and profitable.  (Psst…it will also help you get to take vacations).

There’s a myth that sales funnels are confusing and complicated.  Not always.  In this introduction to Sales Funnels, I break it down into easy to understand concepts.  In my new course Smooth and Scalable - an Introduction to Sales Funnels, I make it even easier to get the big picture and choose what will work best for you.

In today’s episode, we talk about:

• The four phases of a sales funnel: Traffic, Marketing, Sales, and Fulfillment.
• Shifting our mindset from sleazy sales to nurturing path.
• Measuring the pieces of your sales funnel.
• Focusing on your customer experience.
• Avoiding overwhelm when working on your sales funnel.

Time Stamps:

[03:19] Behind the Curtain - I was so inspired by Russell Brunson's concept of sales funnels that it inspired my next course! Here's how it all started.

[08:02] The Four Phases of the Sales Funnel - A sales funnel is going to help you figure out what infrastructure you need in order to make your business work! These are the four phases.

1.  Traffic [15:55]
2.  Marketing [11:50]
3.  Sales [8:59]
4.  Fulfillment [08:28]

[18:16] AntiSleazy Sales Funnel - Your sales funnel doesn't have to be a sleazy, pushy sales funnel. Shift your mindset to thinking about your funnel as a nurture path. Here's how I got there.

[19:15] Avoiding Oversimplifying - There's a reason we can't boil down the sales funnel to three simple steps. The sales funnel is all about progress; I break it down into micro steps to make sure we're moving forward, and each step can be easily measured.

[23:42] Measurement - You've heard me say this before; you get what you measure! Using data is the best way to progress and strategically pick your next activity. Here's how we measure each phase in our sales funnel.

[28:46] Customer Experience - Once someone does become a customer, it's so important to make sure they have an awesome experience!

[34:02] Overwhelm Sucks! - I know documenting and building your sales funnel can be overwhelming, but it doesn't have to be! Make your sales funnel process calm by using one of these two ways.

Downloads & Links

• Book: Expert Secrets by Russell Brunson
• Unshakable Business Co-Lab - Get your business up and running, smoothly & profitably while putting your Mental Health First.  Rise together with other value aligned entrepreneurs.
• Business & Life 1:1 coaching - Get a private coaching experience with longer session times.
• Entrepreneur’s Overwhelm Calmer - Calm down & get back to productivity with this free 1 page visual.
• The Startup Soloprenuer’s Schedule Guide - Leverage the Law of Attraction to mainfest your dream schedule.
• The Clarity Steps to Achieve Any Goal without jeopardizing your Mental Health.