Nobody Was Born Knowing How to Run a Successful Business.
Being an entrepreneur is tough.
The constant battle with self-doubt, perfectionism, and feeling guilty for putting your business first—even when it means missing out on time with family (or furry friends)—is real.
On top of all that, you’ve got to learn how to handle marketing, manage the tech, and figure out how to sell your offerings—it’s enough to make anyone feel like they’re drowning. (I know because I’ve jumped into the deep end of that pool myself.)
You started this business with the dream of making a positive impact... but now it’s leaving your nervous system in pieces.
Chances are, some of this hits close to home:
- Lack of Clarity & Confidence: You’re not sure what to say or who your offer is for. The path forward feels unclear, and you’re questioning your ability to make it work.
- Neurospicy Superpowers & Challenges: You have the super human ability to spin multiple plates in the air, but your frustration with focus and organization keeps tanking your motivation.
- Emotional & Nervous System Overload: You’re constantly triggered by everything you need to do in your business. Your nervous system is on high alert, making it impossible to just *breathe*.
- Tech Overwhelm: The tech side of your business is an ongoing headache. Your website, landing pages, and email systems are all over the place, leaving you feeling frustrated and unsure of how to bring it all together.
- Time Pressure: The clock is ticking, and the pressure to make this work weighs heavily on you. Your nervous system goes haywire under a time crunch. The need for schedule balance is real.
- Inner Struggle About Money: You want to help, not just sell. But you know that money is necessary for your business to thrive. It’s a constant struggle between your heart’s desire to serve and the reality of running a business.
Your month-by-month membership to a space where mental health always comes first, and your business evolves into a sustainable, profitable venture, all while staying grounded in clarity and mindset.
Inside the Co-Lab, you’ll get:
- A business structure that works with your energy and brain, helping you grow sustainably—without sacrificing the life you want to live.
- Data-driven strategies to overcome obstacles, build a value-aligned sales funnel, and fill your roster with clients who resonate with your mission.
- Guided experiments and processes to support intentional action, track metrics, and implement what works—while keeping mindset and alignment at the core.
- Schedule flexibility that allows you to prioritize health, family, and personal time—without putting your business success on hold.
- Gentle accountability and emotional safety to keep you on track and prevent burnout, while giving you the confidence to stop hustling and piecing strategies together.
- A simple, clear approach to tech with hands-on support to make everything work smoothly and stress-free.
The Unshakable Business Co-Lab is about more than just getting clients—it’s about building a sustainable income, creating a rhythm that supports your life, and finding joy in the journey of growing your business.
It’s where the hustle ends and the freedom begins.
Let’s make your business unshakable!
“She takes care of everything so that my over analyzing, anxious brain can focus on the important aspects of providing my coaching services and helping my clients grow.”
Dr. Sonia
Midlife Sex Coach for Women
"Gretchen is an amazing coach who helped me identify issues, brainstorm solutions, and create fail proof systems to move my business and personal life in the desired direction. Gretchen is a tech goddess, Facebook genius, and a damn good Life Coach. I highly recommend Gretchen for business growth, personal growth, and for most of us, both.”
Lincoln K.
Physical Therapist
The Quick Fixes That Left You Stuck
The "gurus" may have promised you quick fixes, but instead, they’ve left you confused and running in a million different directions.
They said: “Just hire a VA, someone off of Fiverr or a Website Designer”
😔 Reality: You didn't really know what you needed, so the VA couldn't help you. The Fiverr job for $5 sounded great, but you get what you pay for. And the website designer gave you a pretty, overpriced, complicated piece of tech you don't know how to use, with messaging that doesn't work. You're left stuck in a cycle of frustration and no closer to a working business.
They said: “Being in THIS room makes it happen.”
😔 Reality: You threw money at expensive, short masterminds with intoxicating energy. The motivation was great in the beginning, but the unrealistic time frame, competitive vibe and lack of detailed instructions decimated your morale and nervous system.
They said: “Automate everything! Set it and forget it!”
😔 Reality: You want this more than anything, but you have no clue where to start. And if we're being honest, you're still trying to figure out what tasks need to be done to get your business working in the first place.
They said: “There’s a tutorial for everything—just find it on YouTube!”
😔 Reality: You wasted hours in YouTube rabbit holes, watching videos that promised a solution—only to end up with more problems and no real progress.
Now, you can forget all that noise—the endless hustle, the overwhelm, the tension that’s been running your nervous system ragged.
Step into a new reality where your business runs with ease, calm, and total alignment with your values, vision and needs.
- Your offers are already built—you're simply showing up for the fun parts, without the frantic scrambling at the last minute.
- Sales flow naturally, without you having to force every step or stress about every transaction.
- Opportunities for collaboration, interviews, and speaking gigs come to you effortlessly, because you're fully confident in your business.
- Your nervous system feels relaxed, at ease, with no more of that fight-or-flight panic mode.
- You're confident, capable, and financially secure… and you didn’t have to burn out to get there.
You just need someone to hold your hand and guide you to this peaceful, profitable reality.
Hi, I’m Gretchen Hernandez.
Your behind-the-scenes process and systems partner for calm, confident business growth.
For 25+ years, I’ve supported coaches, healers, educators, and biotech companies in building offers, streamlining operations, creating sales systems, and simplifying their tech—so they can focus on what they love doing (not what drains them).
I’m a vetted Kajabi expert, Meta Business Suite & Facebook Ads pro, Canva whiz, and fluent in the tools you’re probably using—or want to be using—like CRMs, calendar systems, Zapier, and automations.
At heart, I’m a scientist who believes business gets easier when we experiment, test, and learn what actually works—instead of forcing what doesn’t.
And as a mom of neurodiverse kids and an advocate for mental health, I bring empathy, visual tools, and calm guidance to help you build a business that honors your energy, your brain, and your goals.
You don't need to spend another hour down a YouTube rabbit hole.
You just need someone to walk with you and help you bring it all together—with clarity, compassion, and a clear plan.
Let me hold your hand as we build a business that supports your energy, not drains it.
My Coaching Style
Authentic
Your whole self is welcome here.
I create a space where you can be 100% yourself. We ditch the “shoulds” and focus on building a business that feels aligned with your actual life, values, and energy—not someone else's blueprint.
Equality
We work shoulder-to-shoulder, not guru-down.
You’re the expert in your business. I bring my experience, tools, and tech know-how—but we co-create your path together. No power plays, no criticism, just mutual respect and shared problem-solving.
Empathy
We honor your humanity—every step of the way.
Our community is not about hustle culture. It’s human-first coaching. Whether you’re managing low energy, parenting chaos, or a day where everything feels heavy—you’ll be met with patience, compassion, and the help you need at the moment. No need to mask or push through.
Neuro-Respectful
We honor your brain and mindset.
We’ll use visual tools, adaptable pacing, and communication that works for you—whether you’re navigating ADHD, chronic illness, cherished cultural beliefs or burnout. You won’t be asked to change who you are to fit into a rigid system—we’ll build one around you.
The Impact of Working Together
"You held my hand through GETTING BIG STUFF DONE in Kajabi. Without your help it might still be waiting for me to figure it out." - Donna, D.R.E.A.M. Life & Hypnosis Coach
"Your coaching today was the EXACT shift I’ve been needing for about two years! I sincerely can’t thank you enough!" - Erica, Decluttering Coach
"I have consulted with quite a few Kajabi experts over the last month. Gretchen is - by far- the most experienced and has gotten me more results than anyone else. Highly recommend!" - Mike, Productivity Coach & YouTube Growth Expert
“I appreciated that Gretchen encouraged me to think beyond what I think is possible for my business, stretching my thinking and self-imposed constraints.” - Karla, Career Coach
“Thank you for always providing so much VALUE — inside your courses, coaching sessions and in the Facebook group. You inspire me!” - Leslie, Disney Travel Agent & Writing Coach
“Gretchen's endless systems and processes keep you from getting stuck. I went through her checklists again and again, although they felt a little overwhelming to start, every day did a few things on the list. Over time, the whole list got checked off and I learned how to do the pieces I hadn’t known how to do at the beginning. ” - Alex, Dog Trainer & Coach
“But Gretchen…What If…”
Even with these success stories, making a commitment to a new business venture or coaching program is a big decision and you might still be wondering…
“What if this doesn’t work for *me*?”
Let’s dive into some of the most common “what ifs” so you can feel fully confident moving forward.
I don’t have the attention span for more online courses.
No worries. With twice-weekly coaching and customized Google tools and spreadsheets, we’ll break things into manageable steps to keep you on track and focused.
I’m worried about privacy or exposing my intellectual property.
Your privacy is my priority. Calls are only accessible live to those attending and, while recorded, they’re not published. You’ll have access only to your portion of the recording, keeping everything secure.
I’m still figuring out my niche. Am I ready for this?
Yes! Together, we’ll clarify your niche through a data-driven process that aligns with your values, setting you up for success and confidence.
I don’t know if I have the time for this.
We’ll align your schedule with your goals. By streamlining your workflow, we’ll make room for your business while maintaining a balanced, sustainable approach.
I’m already in other coaching programs.
That’s perfectly fine. Think of this as additional support, not replacement. We’ll complement what you're already doing with tailored guidance to keep you moving forward.
I have ADHD and keep jumping between different businesses.
Your ADHD is a strength! My systems help organize your ideas and provide the structure to keep things focused, no matter how many projects you’re juggling.
My Human Design is a Projector. I’m great at vision but struggle with follow-through.
I’ve got you covered! As a Manifesting Generator, I’ll help turn your vision into clear, actionable plans, ensuring you have the structure you need to follow through.
I’m a Generator. I just need clear steps to take.
We’ll build a vision that inspires and you’ll get the clear steps to take to keep you on track and moving forward.
I’m feeling like a hot mess, and my mental health isn’t great right now.
Mental health always comes first. We’ll move at your pace, integrating healing into your business journey. You can build a sustainable, profitable business while prioritizing your well-being.
It's time to stop wondering "what if" and step into "what's next."
Let’s build your unshakable business together.
Inside The Unshakable Business Co-Lab
Here’s how we’ll help you build a thriving, sustainable business without overwhelm:
COACHING & TECH SUPPORT
Entrepreneurship triggers insecurities, unresolved issues, and emotional flare-ups. My coaching is holistic, designed to help you resolve these challenges and create a sustainable, enjoyable business. Plus you get hands-on, real-time tech support. You'll share your screen, I'll show you which buttons to push to make everything work and how to analyze your business metrics.
Join 2 group coaching calls per week where you get support from me. Members take turns receiving 1:1 coaching calls to dive deep into their business challenges and solutions.
VALUE: $6000/year
COMMUNITY
Become part of a private Facebook group where you’ll receive 24/7 accountability, connection, and support from me and the Unshakable Business Co-Lab members. Share your wins, get coaching and copy feedback, and collaborate with fellow entrepreneurs who are on the same journey.
VALUE: $1000/year
CLARITY & BUSINESS GROWTH
10 self-paced courses to help you clarify and build your irresistible offers, master sales funnels, and build a sustainable business, step by step.
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The Product Lab: Develop and launch profitable products and services with clear, actionable steps. Includes 5 detailed project plans for 1:1 sessions, workshops, online courses, group programs, and memberships.
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Smooth & Scalable: Create predictable, consistent income by mastering high-converting sales funnels. Includes 10 proven sales funnel maps and strategies for coaches, healers, and educators.
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Wired for Success: The Clarity Steps goal achievement system keeps you focused, eliminates overwhelm, and tackles obstacles through intentional experiments. You'll be amazed how these steps can boost your capability, content, consultations, and client results. With a clear path, achieving your goals becomes effortless.
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Irresistible Offer Labs (2): Validate your offers and write compelling copy that converts, using simple, cost-effective $4 Facebook Poll ads for your opt-in and sales pages.
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The Connection Factor: Master authentic storytelling to create consultations that resonate with potential clients and turn conversations into opportunities.
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Consultation Mastery: Boost your sales conversion rate to 80% by learning strategic consultation techniques that close deals and build lasting relationships.
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Love Your Schedule: Design a personalized schedule that reduces overwhelm, respects your boundaries, and supports your work-life balance.
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Emotional Freedom: Use proven mindset tools to overcome stress, eliminate emotional triggers, and create a thriving, balanced business.
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Niche Hero Lab: Validate your niche promise using data from $4 Facebook Poll Ads. Walk away with a clear message for your website and conversations, plus a bonus homepage template, and automatic Facebook Business Page followers.
VALUE: $2500
BONUS SUCCESS TOOLKIT
Get instant access to the tools that support implementation across every course:
✓ The Dream Life Workbook & Business Plan (VALUE: $197)
✓ 5 Done-for-You Project Plans for offers like 1:1, workshops, courses & more (VALUE $297)
✓ 10 Plug-and-Play Sales Funnel Maps (from simple to automated) (VALUE: $297)
✓ Customized Google business tools for your exact journey (VALUE: $375)
✓ Facebook Ad support to validate your Niche & Offers using the $4 Facebook Poll Ad method (VALUE: unlimited)
You’ll get expert support, proven strategies, and done-for-you tools — worth more than $10K — for a *fraction* of that investment.
WHAT ABOUT A GUARANTEE?
It's important that this membership is a good fit. If during the first 14 days of your membership, you discover private coaching would be a better option, you may request a credit towards private 1:1 services.
Unshakable Success Is Closer Than You Think—Join the Community That’s Already Making It Happen
“I learned how to create $4 Facebook “Poll Ads” to validate what my clients wanted so I could speak directly to their desired result. I have a clear direction I am heading instead of spinning my wheels in indecision and confusion.” - Melissa C, Life Coach for overwhelmed moms
“Got 2 discovery calls from my website. One of them was booked less than 24 hours after we worked on the website!” - Amanda S, Business Coach for medical clinics
“I was looking over my yearly goals this morning, and realized that I’ve actually exceeded my expectations for the year 🤯. I’m so grateful for you and your encouragement and steadiness as I would take wild swings and feel panic, anxiety, and fear. Then you would calmly bring me back down to earth. ♥️♥️” - Amy S, Weight Loss Coach
“Working with Gretchen for an extended amount of time has benefited me in multiple aspects of my life. She brings her whole heart to coaching and can coach on a variety of topics. From the startup solopreneur, to established bigger businesses, Gretchen’s systems and procedures streamline all your business goals and aspirations.” - Michele O, Sleep Coach
Still Got Questions?
Is this just for startup Entrepreneurs?
Is this the same as a traditional Mastermind?
When are the coaching calls?
What is the format of the Coaching Calls?
Are the Calls Mandatory? Are they recorded?
Will I have forever access to the courses & community?
Am I under contract for a length of time?
What is the time commitment and when will I see results?
What tech do i need?
Got a question I haven’t covered? Feel free to reach out to me directly at [email protected], and I'll be happy to assist!
I Know What It Feels Like to Wonder If Your Business Will Ever Work
The day my business finally took off was a moment I’ll never forget. There were tears, excitement, and a sense of disbelief—a quiet “I really did it” echoing in my heart.
But I didn’t get there alone.
Just a few months before that moment, I was drowning in fear and self-doubt. I was working tirelessly, giving everything I had, yet seeing none of the success I was dreaming of. I was pouring my heart into my business, but the revenue wasn’t matching my efforts.
That’s when my husband looked me in the eye and said, “If you need help, get it. We need you to make money.”
And I realized he was right. So, I took that leap. I invested in a program that offered the coaching and resources I desperately needed—and it was the catalyst for everything changing.
The modules helped me shift my mindset. The personal stories from the program sparked breakthroughs I didn’t even know I needed. I stopped spinning and started showing up as my true self—fully aligned, fully committed.
I started showing up. I went to networking events, posted in Facebook groups, hosted coffee chats, and—yes—signed clients. Over and over, I filled my calendar because I believed in what I had to offer and took aligned action.
That transformation is exactly what the Unshakable Business Co-Lab is built for. It’s here to give you the mindset, strategy, and unwavering support you need to take that leap—and land on solid ground.
I’d love to welcome you in and help you make your next chapter your most powerful yet.
